If you’re trying to get into the social-media- marketing world, you may have some questions about what is the best way to start. Don’t worry; help is here!
Read on for some great tips to make your social media marketing a success, and get the most out of it for your business.
In your social media marketing, give prizes to your milestone likes or followers.
Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers.
Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.
When using social media to promote your business, it is important to remember not to pay or offer incentives for others to write good reviews of your business. In the same vein, do not do the same to denigrate rival companies.
This comes across as tacky and cheating, and behavior like this can often easily be detected by others on sites such as Yelp. If you run a good business, it should speak for itself and the positive reviews will come.
Create more than one profile on a same site. You could for instance have a page on a social networking site for your business as well as a profile page for a fictional character you use as a mascot.
You might be able to reach out to a slightly different target audience with each page.
For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive.
Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.
Always be honest and do not try to scam people or make people think your company is something that it is not.
Some dishonest companies make fake social media profiles specifically to post false reviews on their social media pages.
Beware of this tactic and do not use it, you could get in legal trouble and end up in court.
To successfully market your business on social media, you should take advantage of Yelp.
Yelp is an online community where real people review local businesses.
Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers.
Make sure to monitor yelp for people’s ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website.
Get more people subscribing to your social media blog.
Add buttons that will allow people to interact with your site by being updated of your new posts. People like to share things they appreciate with all of their contacts. Good buttons would be those for Facebook, Twitter, RSS, email, and LinkedIn.
When considering a company blog, don’t forget to invite in a guest blogger from time to time.
A guest blogger can add new interest to your site and really pick up the conversation. They can help you re-engage an audience if your blog has slowed or stalled, and they might bring in a new customer or two as well.
Provide a way for people to sign up for email alerts when you post new blog posts.
Whether you’re just putting up a post rehashing a previous topic or writing about a new product, giving followers a way to stay connected works, even if this type of social media marketing is more recognized as older way to utilize Internet marketing.
Keep your eyes on the prize when it comes to social media marketing.
Don’t make your business page about yourself. Keep the focus on your company, your product or your services. Keep your personal updates and information on your own personal page and make sure to keep the two separate.
As you can see, social media marketing involves a lot of thought and planning, but it can also be very rewarding. With the tips you’ve read here, you can revolutionize your business and get lots of new customers. Keep this information in mind when designing your social media strategy.
Also published on Medium.