I didn't expect to enter 2020 without Bourjois, the 156-year-old French cosmetics house run by Chanel's owners, and then Coty, the American company that announced on Christmas Eve that Bourjois would withdraw from the market. UK market. I didn't expect that to happen, and that's essentially the problem: we take iconic marks for granted, comforted by their constant but unpretentious presence, like the hum of an exhaust fan or Huw Edwards. But how many times do we buy them? When was the last time you browsed your pastel macaroon-like blush and shade jars, or tried the best base in its class, Healthy Mix?
There are several reasons why mid-priced makeup brands like Revlon, L'Oreal Paris, Rimmel London and Bourjois, are fighting for our attention in the UK: a surge of interest in skin ingredients; explosive growth in the market; the rise of very cheap makeup (Revolution, MUA and so on) and the simultaneous boom of high-end, cult and vegan products. But as much as I am instinctively enthusiastic and intrigued by new brands, I often find that products are not a patch on their equity equivalents.
If the Rimmel London Jelly Blush (£ 7.99) costs three times the price, there will be a stampede. This weird, but foolproof, bouncy touch color (imagine sticking your finger in a jar of jelly, just without the stickiness) glides smoothly to give it a very beautiful, slightly damp flush. Melon Madness is perfect with a naked lipstick.
Revlon's new Colorstay Brow Tint (€ 7.99) is truly brilliant. The brush is perfectly shaped and sized to fill the eyebrows naturally, hair by hair, without the maddening paint flow problem that occurs with many eyebrow pens (I'm a fan of all, but I'm always stopping midway to return) place them upright and shake frantically). The ink itself is immobile – no staining or fading until you do a substantial cleaning. I would like more shades please.
As for Bourjois, at the time of this writing, some actions remain online. If you're bereft of the praised Healthy Mix foundation, the closest equivalent – in terms of fine formula, light coverage and moist, healthy, hydrated-looking finish – is (the top in my view, racially inclusive) Mac Studio. Face and foundation of the body. It looks much more expensive for £ 30 per 120ml, but in fact, when you look at the cost per milliliter, it's cheaper than Bourjois and his stable colleagues on the streets.
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. (tagsToTranslate) Beauty (t) Fashion (t) Life and style (t) Makeup