High ranking in Google’s search results can have a phenomenal impact on your company’s success.
You can hire the expertise of a search engine optimization company, or if you have time, there are some changes you can make to your site.
Step 1: keyword research
What keywords do you think your customers would type in to search for your products or services? A keyword can be a word (for example, “optimization”). Still, several keywords or key phrases are generally preferred because they are more specific and are more likely to be what your customers are looking for.
Write down as many as you can imagine. Brainstorm with your team. Think of alternative words. Consider geographic phrases if they are essential for your client (for example, “cleaning the Hornsby house”). Also, get some ideas on your competitors’ websites. Try to make a list of 20 to 30 key phrases.
Choose the two key phrases that you think would be most searched. But remember, the more competition there is for a keyword, the harder it will be to get the best rankings.
If you want to get a high ranking on Google for the keyword “safe,” you have a long journey ahead of you. So try your best to select two key phrases that are most relevant to your business, but that is not vague or competitive. It is recommended to have 2 or 3 words in each sentence (for example, “wedding catering services”)
After selecting your top two key phrases, the next step shows you how to make some improvements to your home page.
Step 2: copy from the web
Web copy refers to every word of text on your website. Since content is the top spot in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords.
The more prominent they are, the better. (Remember that, no matter how important search engines are, customers are first, so make sure your copy is also good.)
Here’s how you can increase the prominence of each keyword:
• Put your keywords in the headings, preferably at the beginning of the entry;
• Include keywords at the top of the page;
• Keywords in bold or italics, when appropriate;
• Instead of having a link to another page that says, “Click here to read more,” rephrase it to include your keywords, for example, “Read more about our <a href = http: // www. > SEO writing services </a>. “
An important tip is to also include these keywords in your HTML title tag. Use your content management system to make these changes yourself, or ask your web developer if you’re not sure how.
After adjusting your homepage, consider adding new content, such as detailed descriptions of what you offer, frequently asked questions, and informational articles about your products and services. (If you don’t want to write these documents, they can be found for free on the Internet – search for “articles directory”).
It is also good to remember that search engines can only read the text, not the images. Web developers often embed words in images to improve the appearance of site visitors or use Flash for animation, but this is a significant deterrent for search engines.
Step 3: linking
Each link from another website to your website (not the website) is considered by search engines as a vote of popularity for your business and will improve your ranking.
But it is the quality, not the quantity, of the links that is crucial. The other sites should be relevant to your industry and, preferably, highly respected. Ten quality links count far more than 500 links from arbitrary websites.
Likewise, your business network can have a significant impact on the success of your business, just like the online system you build on the Internet.
Brainstorm all relevant sites that could link to you, such as non-competing companies and industry bodies and organizations. Write a friendly email to each one describing the benefits that visitors would receive from knowing your company and ask them to link to your website.
Since most people do not respond for the first time, it is usually necessary to make a follow-up phone call.
How do I monitor my results?
Monitor your rankings on Google in the coming months by typing the keywords in the search box and recording your rating. Also, check your hosting reports to understand what search terms your visitors are using to find your site.
The above process can also be repeated for each page on your site. Remember to keep updating your content and continually increase the number of links to your site.
As the ranking increases, you should see a corresponding increase in web traffic and a substantial increase in sales inquiries. Be sure to register your client’s source.
So that you can measure the success of your marketing efforts, remember, if you measure, you can improve it.