It may take some time for us to see a mother in an advertisement precariously balancing her child / purse / shopping / pets before pushing a nipple into the mouth of a howling, jelly-clad child. But when they do, oh boy, my modeling days will really continue.
In recent weeks, a series of advertisements have appeared You at Sainsbury & # 39; s, Adidas and Aldi, all with nursing mothers. Some wear flowered blouses and tattoos, others hold a naked baby between the zippers of a sports shirt. Of course women are beautiful, of course they are thin, of course we can't see anything as erotically charged or morally disturbing as a areola – that's still publicity after all. But it is certainly a start.
Stefani Nurding feeding her baby in an announcement by Tu by Sainsbury's. Photography: Nodachi
As someone who has breastfed her child for 21 months without a shirt, no bra, I am happy to see breastfeeding being maintained as everyday and aspirational. It's as prosaic as a trip to the supermarket, but as physically impressive as professional sports. It belongs to billboards and screens as well as beds and sofas.
There is no such thing as "normal" when it comes to babies or bodies. But to normalize something that, in the words of Unicef, has a profoundly positive impact on child health, of course it should be celebrated. You may find yourself shaking a chest on a train full of football fans; you can squirt milk on someone else's coat on the bus; You may find yourself answering the door with your chest full outside your clothes without realizing it. And if the presence of big marks behind the bra straps encourages you to continue feeding, then all the strength will be at your elbow. Too bad it didn't happen sooner, but it's better late than never – and it's no use crying over spilled milk.
. (tagsToTranslate) Breastfeeding (t) Advertising (t) Parents and Parents (t) Health and Wellness (t) Life and Style (t) Media