When you create a product of your very own, you can do the work once and get paid over and over again. For example, what if you knew a way to play the guitar, you could teach people one on one day in and day out the same steps the same process to learning the guitar, or you could record a video or even an audio of you explaining to someone the steps it takes to learn a guitar.
What’s great about that is you have created that information once but now anytime someone wants to learn to play the guitar, they can pay you money and get their product anytime of the day without you having to do any extra work, and you can deliver this digital product with a physical bonus by placing a download page online, by putting an auto-responder form on the download page, and even moving it into a membership site.
When I first started selling information, I immediately thought that I should print out any written reports and then burn any videos to a DVD. You know it sounds tempting, it’s a really bad idea, because it means that it requires you to take some kind of physical action and put in some kind of physical cost – the DVD and the shipping and it means that anyone who buys from you does not receive their product instantly.
Instead of selling your product physically, you should put it online and it’s very easy to do.
What you do is save your video or written report and put it online, upload it using a service called FTP to your web host and then create an HTML file that has a hyperlink to that PDF document. What happens is, someone pays you money, they are sent to that download page, and then there is a link to grab that PDF file.
Then what you can do is also sign up for what’s called an email auto-responder service. What they will do is give you some copy and paste code you can put right on that download page, so that when someone pays you money and buys from you they cannot only download their report but they also sign up below the download link for updates. And if you have anything else for sale in the future, you can send them emails as well.
What you should consider in the future is finally putting it all inside of a membership site. For me a membership site is just a WordPress blog with a password behind it, and someone needs to pay money in order to get that password. Once they have access, now they cannot only get your download link but they can read any other content written or video you choose to add to that protected WordPress blog. And depending on how you set it up they can even leave comments or post in your private forum and discuss things like the guitar, like techniques, like songs with other enthusiasts who have also paid you money to get access to this download and this community.
There are many ways to deliver digital products, you can have physical components which you should not do at first, a download page which is the easiest, an auto-responder which you can use to send additional offers, and finally a membership site where you can provide your buyers with a full community.