General Motors is bringing back the Hummer, almost a decade after the brand became extinct. This time, the Hummer will live a new life like a fully electric pickup truck.
GM is also investing in an advertising campaign. He will show the Hummer in a Super Bowl ad in February, a source familiar with the plan confirmed to CNN Business. Wall Street Newspaper, which first disclosed the story on Friday, says the company hired basketball star LeBron James to help.
The Super Bowl is a common battlefield for car brands like Kia, Mercedes-Benz and GM to show off their vehicles.
The new Hummer pickup is scheduled to hit the market in early 2022 and will be sold under the brand name of GMC SUVs and trucks in small quantities, the same source confirmed.
GM originally discontinued Hummer in 2010, after bankruptcy company and sought to cut some of its most expensive brands. The Hummer is technically coming back in name, but GM has no plans yet to bring the brand back completely.
It's a surprisingly green return for the usually gas-consuming Hummer, with a reputation for not being fuel efficient. And it can be aimed at environmentalists, the biggest critics of the old Hummer.
Other qualities of the brand will remain: the new pickup will probably be robust and sturdy.