E-books are part of the new frontier of cyberspace. They are an entirely new way to share marketing information, ideas, techniques, and knowledge.
Every day, the number of people accessing the Internet increases, increasing the exposure of your e-book. It is obvious why electronic self-publishing has become so popular so quickly.
I hope that the publishing industry does not intend to banish the word printed in the trash of history forever. Printed books have their own special qualities and merits, and the world would be diminished by their disappearance.
That said, let’s see what makes e-books so important and unique. E-books have certain skills and qualities that other media do not.
For example, e-books are quite easy to produce and their cost of production is cheap. Think about it: you don’t need an editor, an agent, a printer, an offset film, ink, paper or even a distributor.
You just need a great concept, the ability to write it or hire a writer and the right software. In addition, e-books are easily and quickly distributed online.
They are also easily updated; they do not require a second print run. All you need to do is enter your original creation and modify the text or graphics.
Because of this flexibility, e-books can change and grow as fast as you can type. E-books are also obtained immediately. You don’t have to go to a bookstore or search for endless titles in an online bookstore.
All you have to do is download it from a website and you’re done! It’s on your computer, ready to be read. E-books are interactive.
This is one of the most exclusive and specific qualities that e-books offer. You can add surveys that need to be filled out, order forms for customers to buy your products or goods, sound, and video that attract your reader to the virtual world of your e-book, even direct links to relevant websites that will expand your e-book.
The potential is virtually unlimited. E-books have a particular type of permanence that other media do not. Television programs and radio programs are aired once and then can be played again a few times. E-books remain on your computer for as long as you choose and can be read and reread whenever you choose.
They can even be printed and stored on the shelves of your traditional home library. Another wonderful quality is that e-books have no barriers in terms of publication.
You do not have to go through the endless process of submitting your manuscript over and over again, and after disembarking an agent, the agent must submit your manuscript repeatedly.
You also don’t have to shell out thousands of dollars to print a self-published book. All e-books require a writer and appropriate software. Discover your market, write your book, publish it on your website and, with the right commercial knowledge, your audience will reach you.
Finally, you have creative control over your e-book. You don’t have to commit to an editor or the publishing trends of the day. You don’t have to bargain with a designer or wait for copyrighted galleys to arrive by snail mail. You are in complete control of the design and text.
How to use e-books for marketing and promotion There are countless ways to use e-books to promote your business and drive quality traffic to your website. Once published on your website, you can turn them into a daily course, which leads your customer to read the next chapter.
You can use them as a gift to make a purchase or complete a survey. Put your e-book on a disc, and you will have an innovative brochure.
Blow out your competition by inserting the disc in your sales packages. The most effective marketing products are those that are unique.
Copyright your e-book, and immediately, you have a powerful tool that you and you alone can offer to the public. People will have to visit your website to purchase your e-book, which increases the flow of quality traffic and the potential for sales and affiliate contacts.
Make sure to keep your e-book up to date. Update it frequently as the market and trends change. Add new advice and techniques to show your potential customers how your goods or services can enrich their lives.
By keeping abreast of new trends and techniques, you can continue to see your e-book’s profits for years after its original creation. Another unique advantage of e-books is that you can test your marketing potential without spending almost any money.
You can even produce an e-book one copy at a time, whenever you receive an order, eliminating the need for storage and inventory. By this method, you can evaluate the quality of your e-book and make the necessary adjustments until orders start to arrive.
E-books allow you to learn about your market and customer habits and motivation for a while, without risking your precious financial resources. They also provide an invaluable way to collect marketing information, which you can use in many different facets of your business.
Use your e-book to find out what the specific goals and problems are in your specific industry. Then find out how to solve these problems and publish an e-book with this valuable information. This will increase the value of your business, update your reputation, and make you known as an expert in your field.
You can extend the value of a single e-book by dividing the book into chapters for a series course, in special reports available on your website, or visual or audiotapes.
E-books can be divided into several promotional materials, except for some of the articles and using them to promote your product. You can include a catalog in your e-book to promote all of the products or services you sell.
You can include a thank you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for more information or to ask questions, thereby creating your business relationships and mailing list.
Using e-books in this way helps to reduce the cost of producing original promotional materials separately. You can use a single e-book to attract new potential customers and sell new products to your current customers.
No other medium has this kind of flexibility and expandability. Think of your e-book as a spider spinning a beautiful and intricate web. Now go and create this web and see how many customers and prospects you can get!